Known for the Maya ruins perched right above a cliff by the sea, plus countless cenotes in the surrounding area, good bike paths and an alternative, boho-inspired beach scene.
A bit outside the center, ideal with a rental car (from about €70/night). I loved the modern rooms, the quiet location and the beautiful pool area, though without a car you're dependent on rides into the center.
Anyone who wants to stay more central will find cheaper alternatives in Tulum Pueblo, closer to restaurants and cenotes.
With fine white sand and turquoise, gently sloping water, this ranks among the most beautiful beaches in the region, with numerous beach clubs.
Right below the Maya ruins, one of the most photogenic beaches in Mexico – best visited early morning before it gets crowded.
For a quieter day, this beach south of Playa Paraíso is worth it, with plenty of space and no big beach clubs.
I kept coming back here for cheap, authentic tacos al pastor, with fresh homemade salsas.
Impresses with fresh fish, seafood and good vegetarian options in a relaxed atmosphere.
For smoothie bowls and healthy snacks in the hotel zone, a lovely but pricey option (2 bowls + drink approx. €39) – cash only here, so plan accordingly.
A bike ride to the Tulum ruins right above the sea was one of the highlights of the whole trip for me (admission 57 MXN) – best early morning, to explore the site in peace and then cool off on the beach below.
The area is full of cenotes for swimming and snorkeling, such as Gran Cenote, Cenote Aldea Zama or Cenote Calavera (admission approx. 250 MXN).
Tip: agree on taxi prices for cenote tours in advance, once I was charged more than double the price at my destination despite having arranged it through my hotel beforehand.
The SFER IK Art Museum and the wooden sculpture "Ven a la Luz" by Daniel Popper are also worth a detour.